42% of startups fail building something nobody wants.
CB Insights
4 out of 5 founders skip validation. Then burn their runway.
Startup Genome
Founders overestimate their idea by 255%.
First-Time Founder StudyDon't be a statistic. Validate first.
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Founder Guides
Validation, research, decisions, markets
15 guides and free tools for founders. Score your idea in nine questions, learn how to talk to customers, decide whether to build, size the market, and see how the validation tools on the market actually compare.
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Customer Research
- The Mom TestThe 3 rules, with question examples
- Customer DiscoverySteve Blank's framework, 4 phases
- Customer Interview30 questions, 5-phase structure
- User Interview5 types, recruiting, 60-min playbook
- Jobs to Be DoneThe job statement formula, the 4 forces
- Voice of Customer4-layer framework, 90-day quick-start