3 AI personas browse your site, try to sign up, and report what's broken. With screenshots.
Because the first screen does not answer "what is this and is it for me" fast enough, the price is hidden, or the signup itself breaks. A roast finds out which one it is: three AI personas browse your site, try to register, and report the exact step where they gave up — with screenshots.
Usually one of four things: the first screen does not say what the product does, the price is hidden, there is no proof anyone else uses it, or the signup form breaks. A roast tells you which one applies to your page, because three synthetic users try to sign up and report where they stopped.
A scripted checker looks at your HTML and gives you a score. An AI audit sends a persona through the site like a visitor: it reads, scrolls, clicks, hits the pricing page, tries the signup form, and writes down what confused it. You get a narrative with screenshots, not a checklist.
Heatmaps need traffic you already have. This works on day one, before anyone has visited, which is the moment when fixing the page is cheapest.
Category scores, the conversion loss estimate, the step where each persona dropped off, a prioritized fix list, and a section about what happens after signup — the part almost no audit covers, because it requires actually registering.
Free, no signup required to run one. Results are kept for two hours; create an account to save them.