Traditional focus groups cost $5,000+ and take weeks. We simulate them in minutes, at a median 89% accuracy against held-out real data.
How We Build Personas From Real Data
We don't make up fictional users. We find real ones.
- Collect Real DataScrape real opinions from Reddit, HackerNews, ProductHunt, G2, and app stores in your market.
- Extract Pain PointsAI identifies what real people complain about — frustrations, unmet needs, deal breakers.
- Build PersonasEach persona carries real frustrations, real needs, and real behavior patterns from actual users.
- Verify Against RealityTest predictions against 30% holdout data the AI never saw. Our moat — no one else does this.
The 89% Accuracy Claim
This isn't marketing. Here's the methodology:
- We collect 100% of available real user data for a market
- We hold out 30% as test data
- We build personas from the remaining 70%
- We run those personas through the product
- We compare their predictions against the 30% holdout
89%Median accuracy vs real
85–93%Typical range
$0vs $5K+ traditional
21Niches calibrated
What Makes This Different
| Traditional Focus Group | GoNoGo Synthetic | |
|---|---|---|
| Cost | $5,000+ | $0 (included) |
| Time | 2-4 weeks | ~2 minutes |
| Sample size | 5-8 people | Unlimited personas |
| Data source | Recruited participants | Real web opinions |
| Bias | Moderator influence | Algorithm-controlled |
| Reproducible | No | Yes |
Real Personas From Real People
“Spent 6 months building before validating — burned through savings on assumptions.”
“Every focus group costs $5K+ and the insights are shallow at best.”
“I interview users manually — it takes weeks to find 5 relevant people.”
From Prediction to Conversation
Note
The best part? After seeing your synthetic focus group results, you can talk to each persona by voice. Literally ask: "Why didn't you sign up?" — and get a detailed, in-character answer.
Each persona in your report includes:
- Name & background — realistic profile based on data patterns
- Data source — which platform and discussions informed this persona
- Pain points — extracted from real complaints
- Predicted reaction — would they use your product? Why/why not?
- Verification status — checked against holdout data
The combination of data-driven personas + voice conversations gives you insights that no survey, form, or chatbot can match.